Flutterby, previously known as Dress Up to Calm Down, is a brand specializing in weighted apparel and sensory products, such as adjustable weighted hoodies and weighted stuffed animals. The brand primarily sells through Amazon and its WooCommerce website. It offers prospective buyers a developed product range, a registered trademark, and established manufacturing relationships. Sales figures from October 1, 2025, to September 30, 2026, show gross product sales of approximately $21,093, mostly through Amazon, without advertising spend. The brand offers a variety of growth opportunities, including Amazon advertising, improved merchandising, and new product development. The sale includes the brand's trademark, website, social media accounts, and existing inventory. The website's current return window is 30 days, with return shipping costs falling on the customer. Inventory is valued at approximately $7,900 at purchase cost. The current business operations require minimal owner time. Buyers are advised on potential growth avenues such as testing advertising, improving product construction visibility, and exploring wholesale channels. The sellers offer transition training, including order handling, product range familiarity, and manufacturer introductions. The owner's decision to sell is motivated by a desire to focus on other ventures like SenseUp School. Flutterby is suitable for buyers with experience in ecommerce, sensory products, or those looking to build on an established foundation with potential for active growth. Buyers can review financials and transition plans as part of due diligence.