Business Overview

This is an established B2B SaaS form-building and data-collection platform serving businesses that need deeper workflow automation than general-purpose form tools offer. Founded in 2019, it has grown into a profitable, self-serve subscription business built and run by a single technical founder.

Its core strength is an integration-first model: one form connects to 20+ major business tools across project management, CRM, and communication, letting teams route data across their existing stack from a single place.

Key Performance Metrics

Active paying subscribers: approx 180 Completed form submissions processed: approx 80,000 per month Integrations: 20+ Infrastructure cost: approx $200 per month Billing model: monthly and annual subscriptions via a major payment processor

Operations

Fully self-serve with no employees or contractors. Current owner involvement is approx 30 minutes per day, mostly customer support. Integrations are pinned to supported API versions, keeping maintenance light. The platform runs on standard cloud infrastructure.

Revenue Model

100% recurring subscription revenue. Approx USD $3,300 in monthly recurring revenue against approx $200 per month in running costs. Annual billing was recently introduced, with roughly a quarter of new subscribers choosing it. An additional set of lifetime-deal accounts remains active outside recurring revenue and carries no support burden.

Customer Base

Predominantly B2B customers on business email domains, approx 70% United States and approx 20% Europe. Usage is genuine and embedded, with tens of thousands of completed submissions processed each month.

Marketing

All acquisition to date has been organic, through third-party marketplace listings, organic search, and referrals. No paid marketing has ever been run.

Competitive Advantage

The integration layer is the moat. The platform is purpose-built to sit inside a company's existing tool stack, something standalone form builders do not do, which drives retention through workflow embedding.

Growth Opportunities

• Add AI-assisted form building and routing (none exist today)

• Introduce tiered or usage-based pricing (pricing is unchanged since launch, larger accounts underpriced)

• Launch paid acquisition (never tested)

• Expand marketplace presence and promote annual billing

• Serve international markets using existing right-to-left language support

Why Acquire

A profitable, low-overhead SaaS with recurring revenue, real usage, and every conventional growth lever untouched. Suited to a buyer with marketing or product capability who can build on organic-only traction.

Reason for Sale

The founder now works full-time elsewhere and lacks the bandwidth to grow the product. He is seeking an owner who can bring the marketing and growth focus the business has never had.