About the Event

Search visibility is no longer just a marketing metric. For buyers, it is a signal of demand quality, defensibility, and long-term revenue durability.

In this session, we’ll explore how search visibility influences buyer perception and exit valuation across digital businesses. We’ll break down modern SEO practices and what buyers look for beyond raw traffic volume, including discoverability, traffic quality, branded demand, direct demand, and emerging visibility across AI and LLM-driven search.

The session will help founders understand which search and brand signals can increase buyer confidence, reduce perceived risk, and support a stronger valuation at exit.

Why Attend

By attending, you will learn how to:

  • De-risk your data: Discover the exact search and brand signals that build buyer trust.
  • Audit traffic quality: Look beyond raw traffic to measure real intent and branded demand.
  • Future-proof for AI: Understand how discoverability across LLMs impacts your valuation.
  • Prep for premium exit: Learn what metrics to clean up and present before going to market.

Who is this for? Founders, digital asset owners, and growth marketers looking to maximize their business value and plan a successful exit within the next 6 to 24 months.

Guest Speakers

PhotoNameRole / CompanyBioOptional LinkedIn URL
Igal Stolpner Cofounder and Managing Director | Webify Igal Stolpner is the co-founder of Webify.io, a New York City-based Search Marketing firm. As the first employee and VP of Growth at Investing.com from 2007 to 2021, he helped grow the platform from zero to one of the 100 largest websites by organic traffic globally. With over two decades of industry experience, Igal has consulted for multiple powerhouse brands, including Flippa, Grammarly, SimilarWeb, and Klarna. He has spoken at industry meetups and conferences, including SMX East, SMX West, and SMX London. https://www.linkedin.com/in/igalstolpner/
Sebastien Stanley-Jones Regional Director EMEA | Flippa Sebastien is Flippa's EMEA Director, focused on democratizing access to M&A advisory across the digitally native asset class, both managing high-value deals and growing Flippa's presence across EMEA. Sebastien's career is defined by transactions—spanning private equity, corporate development, and investment banking. As a former Investment Banking Managing Director and PE Director of Corporate Development, he's executed and led deals across sectors and geographies. Sebastien has also worked with a leading investor relations firm and served as Enterprise sales leader at Clearco, built the enterprise segment from zero to ‘big-league’ – creating the go-to sales motion, developing key partnerships and landing flagship ecommerce clients for non-dilutive growth capital. https://www.linkedin.com/in/sebastien-stanley-jones-mmie/

Agenda

Agenda TimeAgenda TitleAgenda Description
1. Search visibility as a valuation signal: Why visibility matters beyond traffic volume alone.
2. How buyers assess traffic quality: What buyers look for across branded, non-branded, direct, referral, and AI-driven discovery channels.
3. Brand signals and buyer trust: How branded demand, repeat discovery, and customer intent can strengthen valuation.
4. Preparing for exit: What sellers should improve, measure, and present before going to market.
5. Live Q&A

Date and Time

20260617
12 PM ET

Location

Online

Why Attend Flippa Events

Expand Your Network

Meet other like-minded entrepreneurs and business owners in your city. Share entrepreneurial ideas and experiences to expand your network and gain new insights about growing your business.

Plan Your Next Move

Chat with our expert Advisors about planning your Exit. Or if you’re looking to acquire your next digital asset, discover how to find the right online business for you.

Be Inspired

Set yourself up for success by hearing from entrepreneurs who have successfully bought and sold businesses on Flippa and get expert tips to boost your online visibility with Semrush.

Ready to Exit?
Sell Your Online Business With Flippa

Access expert guidance and the technology you need to list, market and close your deal.
Need Help?

We understand that buying or selling a digital business isn’t easy. If you have any questions or require assistance, feel free to contact us anytime.

Contact Customer Support

Search our knowledge base for answers to common questions.

20260617
12 PM ET