The business offers message leads, collars, and harnesses aimed at reactive and nervous dogs, featuring phrases like "Give me space" and "No dogs." With seven designs available in three sizes, the operation has seen 627 orders since August 2023, with 369 orders in the past 12 months and a return rate of about 1%. Retail prices range from £21 to £36, while production costs are between £2 and £5.40. The business holds 942 units of stock managed by a third-party logistics center in London, valued at approximately £24.8k in UK retail. The primary growth opportunity lies in enhancing social media advertising, a challenge not fully addressed by the current owner. Operations run via a Shopify store and wholesale through a platform, with no personal stock handling required. The owner has managed all aspects of the business alongside other commitments, including customer service and marketing. The target customers are owners of reactive or nervous dogs, primarily within the UK, attracted through social media ads, email marketing, Instagram, and organic searches. Financially, the business generated £16.3k in sales over the last year, during which it was briefly paused. Despite high gross margins, it is not currently profitable post-ad spend, prompting the sale. All operational records will be accessible to serious buyers. The business was established by a creative director who seeks a buyer capable of effectively marketing the brand, offering a complete handover and availability for assistance post-sale. The business is registered in the Netherlands with stock located in the UK.