An established brand specializing in cold plunge products, such as chillers, tubs, and adapter kits for home cold therapy, commenced operations in early 2025. The business initially launched via a crowdfunding platform and has since sold directly through its website. It has achieved a lifetime revenue of $49,100 from 30 orders, maintaining an average order value of approximately $1,600 and a gross margin of about 65%. In 2025, the brand's revenues peaked at $42,100, resulting in a net profit of around $6,600. The company holds inventory valued at $20,800 at cost, including various chillers, adapters, and tubs stored with a third-party logistics provider, representing potential sales exceeding $40,000 at current retail prices. Fulfillment is managed by a logistics partner that stores and ships the products. Their online store is built on a customized platform with a comprehensive creative library, including product visuals and design files. Social media presence includes email subscribers and accounts on major platforms. The brand exists in a growing wellness category and is competitively priced against established competitors. Despite modest marketing expenditures, substantial growth opportunities exist through enhanced e-commerce strategies and expanded partnerships. Operations are streamlined, with customer orders processed through a well-known e-commerce platform and shipping managed by the logistics provider. The business, primarily run by one person on a part-time basis, faces challenges from decreased sales volume against fixed costs, although the core unit economics remain strong. The current owner seeks a new proprietor with marketing prowess to further develop the brand due to shifting focus to other endeavors. What's included in the sale encompasses the domain, storefront, inventory, brand assets, and supplier relationships, with the founder offering post-sale support.