A weekly newsletter, targeted at real estate agents, focuses on educating its audience about artificial intelligence and associated tools. Branded with a unique pigeon mascot, the newsletter boasts high engagement, with open rates averaging between 49-50%. It presents an opportunity for businesses associated with real estate—like CRM software, lead generation, mortgage, title services, and AI solutions—to reach approximately 45,000 subscribers. The newsletter serves as a valuable platform for initiating paid promotions to relevant companies, granting access to a warm, engaged audience.
Key metrics include nearly 44,811 subscribers and around 50% average open rates over recent issues, alongside 46 paid subscribers generating $5,157 in annual recurring revenue. Sponsored placements have begun to yield returns, earning $1,000 thus far. The package offered includes the entire Substack publication, subscriber list, a dedicated website, and domain. Additional features encompass RealtyAI, an AI assistant workspace tailored for real estate agents, Pip's Vault, a Notion library of prompts and tactics, and an appealing brand set featuring a mascot illustration collection and a writing style guide.
The asking price is $8,800, equating to less than 20 cents per subscriber. The sale includes ongoing revenue streams, product offerings, and brand assets. The current owner is selling due to time constraints imposed by another business venture, seeking a buyer capable of fully monetizing the newsletter's potential.