The company being discussed is a premium natural nootropics brand that focuses on providing products for better focus, energy, and sleep. The business has created a strong customer loyalty, with about 26% of its 1,132 customers since August 2024 returning for repeat purchases, and subscribers making almost six orders each on average. Its marketing efforts have cultivated a social media following of 12,700 across platforms like Instagram, Facebook, and TikTok. Additionally, the company maintains 4,900 email profiles. The company’s operations span one-time purchases and subscriptions through their online store, while also extending to platforms like Amazon Mexico and Mercado Libre. They utilize a tech stack that includes Shopify, Recharge, Klaviyo, Meta Ads, and Envia for operational tasks such as shipping and subscription management. Though currently running at approximately breakeven excluding agency costs, opportunities exist for margin improvement and revenue growth by reactivating dormant email profiles, reducing subscriber churn, and capitalizing on emerging sales channels. Financially, the company faced a net loss of approximately $11.4K over the last year due to costs including product, fulfillment, marketing, and agency expenses. However, recent marketing investments have resulted in a revenue growth of 2.5x in the third quarter of 2026 compared to the first quarter, reaching an annualized run rate of around $70K. The business is now up for sale due to the founder’s shift to a new project, offering the potential for a new owner to build on its existing foundations.