The text describes a Home & Kitchen brand focused on a rolling knife sharpener priced at $29.99, primarily selling through Amazon, TikTok Shop, and eBay. The business achieved revenue of approximately $345,900 over the past year, with a gross profit margin of 78% and a seller-reported SDE of $58,000. Amazon is the main revenue source, with over 11,600 units sold and a 4.4-star average rating. On TikTok Shop, the product has a 4.6-star rating with 783 units sold, and eBay boasts a 96.8% positive feedback score with 616 items sold.
The company's operations involve a dedicated four-person team, with sourcing from a China-based manufacturer having a lead time of 10–15 days. Inventory is valued at $25,000–$30,000, with plans for replenishment. Marketing strategies include Amazon PPC advertising, TikTok paid promotions, and influencer campaigns, with 118 TikTok videos boosting brand awareness. A brand website is under development for direct-to-consumer sales.
Growth opportunities include scaling inventory, launching on Walmart Marketplace, expanding TikTok listings and influencer content, and optimizing Amazon listings. The sale of the business includes the brand, trademark, marketplace listings, supplier contacts, advertising assets, and the option to retain the current team. A support period of 60–90 days will be provided post-sale, with the seller open to extended consulting. The seller seeks cash or cash plus financing, excluding SBA financing options.