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Businesses for sale

The #1 Marketplace for Business websites and online businesses. Flippa is the largest marketplace to buy and sell online businesses, websites and digital assets.
Thinking of selling? Estimate your business value with live market data and thousands of comparable sales.

Showing 851-900 of 1,000

  • Marketplace · Listed by Owner

    Lead Gen AI

    Advanced "Reverse SEO" web crawler & B2B lead gen platform. Custom Supabase/AI stack built to find gaps & push automated corporate leads directly to CRMs.

    South Africa

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $16,000 - USD $22,000
  • Marketplace · Listed by Owner

    Znclothing

    Ready-to-run streetwear eCommerce brand with Shopify store, premium domain, social channels, product catalogue, POD fulfilment & digital assets.

    Australia

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    Ecommerce

    Industry

    Business


    Auction

    USD $7,099

    Starting Price
  • Marketplace · Listed by Owner

    https://snastai.com/

    Shopify Fashion Store | 28 Products | 761 Visitors | Ready-to-Launch Dropshipping Brand

    Morocco

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    Ecommerce

    Industry

    Business


    Auction

    USD $499

    Starting Price
  • Marketplace · Listed by Owner

    Morning Sales Crew

    Morning Sales Crew is a modern free weekly newsletter specifically aimed at tech-sector sales professionals who want to sharpen their skills.

    Canada

    Monthly Revenue

    N/A

    Age

    3 years

    Type

    Content & Media Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $17,000 - USD $18,000
  • Marketplace · Listed by Owner

    Pawluno.shop

    Profitable pet products Shopify Store with $10,000 p/m income potential. Ready to Scale, Fully SetUp, with High Quality Products

    NY, United States

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    Ecommerce

    Industry

    Business


    Auction

    USD $100

    Starting Price
  • Marketplace · Listed by Owner

    Easy Discoveries Hall

    This is a Sellvia store selling digital guides on everything from wedding planning, financial planning, pet care, and starting your own business.

    MN, United States

    Monthly Revenue

    USD $3.69K

    Monthly Profit

    USD $370

    Age

    <1 year

    Type

    Ecommerce

    Industry

    Business


    Asking price

    USD $8,980

  • Marketplace · Listed by Owner

    www.AiFraudIntel.com

    AI fraud detection SaaS w/ 100% QA-tested platform, SHA-256 secure reports, zero DevOps, white-label ready, & instant monetization potential in a $500B+ market

    United Kingdom

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $7,000 - USD $10,000
  • Marketplace · Listed by Owner

    AI Insurance Desk

    Production-ready insurance claims SaaS with multi-claim support, PDF automation, zero tech debt, & flexible monetization launch revenue fast with minimal setup

    United Kingdom

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $7,000 - USD $10,000
  • Marketplace · Listed by Owner

    Renaissance Open Border Solutions

    Established Dubai-based recruitment platform with 30K+ social followers, proven lead generation, strong online reputation and high-engagement digital assets.

    United Arab Emirates

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    3 years

    Type

    Service

    Industry

    Business


    Auction

    USD $5,999

    Starting Price
  • Marketplace · Listed by Owner

    Profitscalecalc.com

    Ad-monetized niche utility site with 2,000+ gig economy profit calculators. Unmonetized turnkey asset ready for high-RPM ads & tax/finance affiliate links.

    Netherlands

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Content & Media Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $999 - USD $1,498
  • Marketplace · Listed by Owner

    OpsIQ

    Live manufacturing analytics SaaS with SCADA imports, OEE, downtime and ML analysis, including source code, domain and deployment stack.

    Romania

    Monthly Revenue

    N/A

    Monthly Profit

    -USD $50

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $2,000 USD $9,000
    Reduced 78%
  • Marketplace · Listed by Owner

    Stundenlohnrechnerr.de

    Data Verified

    German hourly wage calculator website with early revenue and room to grow. AdSense approved in September 2026; domain and website included.

    Pakistan

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    Content

    Industry

    Business


    Asking price

    USD $1,919 USD $2,999
    Reduced 36%
  • Marketplace · Listed by Owner

    ResumeOpti

    AI career platform: resume builder, live job matching, application tracker & interview prep. iOS/Android/Web, subscriptions already live.

    AZ, United States

    Monthly Revenue

    N/A

    Monthly Profit

    -USD $33

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $6,799 USD $9,999
    Reduced 32%
  • Marketplace · Listed by Owner

    Smart Listing AI

    Data Verified

    AI SaaS Publishes Listings to 8 Marketplaces in 30 Seconds — eBay, OLX, Allegro, Prom.ua, Facebook, Vinted, Depop & Poshmark.

    Poland

    Monthly Revenue

    N/A

    Monthly Profit

    -USD $21

    Age

    <1 year

    Type

    Open AI (ChatGPT, Dall-E, Whisper)

    Industry

    Business


    Asking price

    USD $4,320 USD $9,000
    Reduced 52%
  • Marketplace · Listed by Owner

    Saas & Software Projects | Business

    Launch-ready PAYG call answering platform. Live agents + AI overflow. Founder with $10m+ exit stays involved. US/Canada/UK. Equity deal preferred.

    United Kingdom

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $100,000 - USD $149,997
  • Marketplace · Listed by Owner

    Professional Agency Management System - Multi-Niche Ready

    This a web digital solution, for professional small agencies, to manage website content, appointments, customers messages, and more, with real-time features.

    Morocco

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $400 - USD $600
  • Marketplace · Listed by Owner

    ReNova Green

    European sustainable packaging brand with .eu domain, supplier network, multilingual content, digital products and commercial assets.

    Italy

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Other Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $10,365 - USD $11,529
  • Marketplace · Listed by Owner

    Slipway

    Slipway is a cloud-based marine management platform designed to help boatyards, marinas and marine service businesses manage their operations more efficiently.

    United Kingdom

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $2,500 USD $8,000
    Reduced 69%
  • Marketplace · Listed by Owner

    PRESULIA

    Live Android SaaS for quotes, client follow-ups and small-business workflow.

    Spain

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $697 USD $871
    Reduced 20%
  • Marketplace · Listed by Owner

    dabasir.com

    A 0 year old saas business in the business industry earning $0 per month.

    Macedonia

    Monthly Revenue

    N/A

    Monthly Profit

    -USD $8

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Auction

    USD $6,000

    Starting Price
  • Marketplace · Listed by Owner

    subsense pro

    SubSense is a smart subscription tracker that uncovers recurring costs, suggests better alternatives, and helps users cut waste and save money.

    United Arab Emirates

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    1 year

    Type

    Gemini (Google)

    Industry

    Business


    Auction

    USD $999

    Starting Price
  • Marketplace · Listed by Owner

    Sellers Forge

    SellersForge.com is a custom built Shopify alternative. In just a few clicks, a user can have a running e-commerce store.

    TN, United States

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Auction

    USD $9,999

    Starting Price
  • Marketplace · Listed by Owner

    Affaim

    $200K+ invested, fully built affiliate SaaS ready to launch. No legacy, full source code, 95% margin potential, ideal for SaaS or agency operators

    United Kingdom

    Monthly Revenue

    N/A

    Age

    5 years

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $45,000 - USD $67,000
  • Marketplace · Listed by Owner

    sddemo.xyz

    Cryptocurrency Trading Marketplace

    India

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    5 years

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $6,999

  • Marketplace · Listed by Owner

    JurisMon

    Data Verified

    Turnkey B2B SaaS zoning monitor & § diff engine. Built with Python/FastAPI, 65+ scrapers & 105 tests. $0/mo run rate with 2-yr prepaid hosting.

    South Sudan

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $9,999

  • Marketplace · Listed by Owner

    Lexora Legal Workflow Asset

    Lexora – LegalTech SaaS Codebase | Skip 12 Months of Dev | FastAPI + Next.js | Full Docs

    Cyprus

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $80,000 - USD $99,999
  • Marketplace · Listed by Owner

    Near Buy App

    Launch-ready location reminder app with subscriptions and Pro upgrades built in, enabling immediate monetization and fast market entry, minimal development cost

    OH, United States

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Mobile App (iOS & Android) Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $8,500 - USD $10,000
  • Marketplace · Listed by Owner

    Kline Desk

    KlineDesk is a desktop crypto-market research terminal with multi-exchange scanners, live charts, AI chart drawings, insights, and trade-setup analysis.

    FL, United States

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $15,000 - USD $22,500
  • Marketplace · Listed by Owner

    www.AiFraudReport.com

    AI-powered fraud detection SaaS: Secure uploads with SHA-256, AI risk scoring, PDF exports, team tasks. QA-tested MVP ready for subscriptions.

    United Kingdom

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $7,000 - USD $10,000
  • Marketplace · Listed by Owner

    SpamShield - Spam Blocker

    Stop Spammers in Their Tracks – The Ultimate Caller ID & Spam Blocker

    Lithuania

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    iOS App

    Industry

    Business


    Asking price

    USD $1,500

  • Marketplace · Listed by Owner

    Seofire.app

    SEO app for Shopify & WordPress — auto-scans, fixes & rolls back on-page SEO issues. Live on Shopify App Store

    India

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Auction

    USD $9,999

    Starting Price
  • Marketplace · Listed by Owner

    rntngo.com

    Turnkey peer-to-peer tool-rental marketplace: custom Next.js app, Stripe Connect payments, tiered commission engine, live domain rntngo.com. Ready to launch.

    WA, United States

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    Marketplace

    Industry

    Business


    Auction

    USD $750

    Starting Price
  • Marketplace · Listed by Owner

    Crate Center

    Crate Center is a fully built, ready-to-launch moving crate rental service. The entire tech stack — booking website, Stripe payments, customer portal, admin da

    GA, United States

    Monthly Revenue

    N/A

    Monthly Profit

    -USD $1K

    Age

    <1 year

    Type

    AI Apps & Tools

    Industry

    Business


    Asking price

    USD $5,500

  • Marketplace · Listed by Owner

    Ethospace

    Ethospace uses Stripe Connect for rent payments — ACH (free for tenants) and card processing, with landlords receiving 100% of rent, no revenue cut.

    CT, United States

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Other Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $1,250 - USD $1,750
  • Marketplace · Listed by Owner

    Instruct Fence

    InstructFence is a local-first SaaS and CLI for authorized prompt-injection testing of AI agents, website chats, RAG apps, and tool workflows.

    Romania

    Monthly Revenue

    N/A

    Monthly Profit

    -USD $50

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $1,000 USD $5,000
    Reduced 80%
  • Marketplace · Listed by Owner

    Capivise

    Data Verified

    Turn-key advisor lead-gen platform (Laravel). Investor intake funnel, matching engine, admin/advisor portals, Square billing, tests. Pre-revenue, launch-ready.

    FL, United States

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $5,000 - USD $7,500
  • Marketplace · Listed by Owner

    Evaluate.HR Agentic AI-Based Candidate filtering platform

    Evaluate.hr uses AI to score candidates, identify Strong, Partial or Weak Fit and give you a rationale for every one providing gaps, red flags and Strengths .

    Belgium

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    AI Apps & Tools

    Industry

    Business


    Asking price

    USD $1,500

  • Marketplace · Listed by Owner

    Transcript Forensic Auditor

    Enterprise AI transcript compliance SaaS (TfAuditor.com). Turnkey handoff: Cloud Run, Firebase, Neon PostgreSQL, Upstash Redis, GitHub Repository & Cloudflare.

    Pakistan

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $20,000 - USD $30,000
  • Marketplace · Listed by Owner

    LeadDiamond

    White-label B2B lead intelligence SaaS: AI website audits, HOT/WARM/COLD lead scoring, cold email generation, team roles, Brevo integration. Laravel.

    Czechia

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $15,000 - USD $20,000
  • Marketplace · Listed by Owner

    ORCA Management System

    ORCA is a modern, cloud-based SaaS platform purpose-built for Australian businesses, offering a comprehensive suite of accounting and business management tools

    Australia

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $27,782 - USD $34,728
  • Marketplace · Listed by Owner

    personalityanalysis.ai

    AI-driven app with multi-model accuracy, sleek UI, $30/mo costs, and wide B2C/B2B use casesturnkey, scalable, and primed for integration

    CA, United States

    Monthly Revenue

    N/A

    Age

    1 year

    Type

    Plugin & App Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $50,000 - USD $75,000
  • Marketplace · Listed by Owner

    Foedra

    Escrow-backed freelance marketplace with AI matching, messaging & milestones. React + PocketBase, ~93k LOC, 4 languages. Pre-revenue code/asset sale + foedra.co

    United Kingdom

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $10,000 - USD $15,000
  • Marketplace · Listed by Owner

    www.AiMoldReport.com

    AI Mold Report: Tamper-proof AI tenant mold claims app. SHA-256 hashing, immutable records, voice Guide Report wizard, QA suite (11/11 PASS). Live demo ready.

    United Kingdom

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $7,000 - USD $10,000
  • Marketplace · Listed by Owner

    www.aiFraudDesk.com

    AI-powered fraud detection dashboard: upload docs, instant AI scans for phishing/anomalies, tamper-proof SHA-256 reports. Pre-revenue, QA-tested, ready to scale

    United Kingdom

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $7,000 - USD $10,000
  • Marketplace · Listed by Owner

    nysoulfood.com

    Business directory of African American owned restaurants in New York City

    United States

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    7 years

    Type

    Marketplace

    Industry

    Business


    Asking price

    USD $1,200

  • Marketplace · Listed by Owner

    ClockDesk

    Pre-revenue workforce operations SaaS with live demo, manager and employee portals, scheduling, attendance, HR workflows, reports and tested billing.

    MI, United States

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $260 USD $700
    Reduced 63%
  • Marketplace · Listed by Owner

    DepotIQ

    AI container damage inspection SaaS. Assessor films 7-angle walkthrough, AI maps to IICL codes + prices repairs. Full stack built: PWA, API, portal. Pre-revenue

    Australia

    Monthly Revenue

    N/A

    Age

    <1 year

    Type

    Saas & Software Projects

    Industry

    Business


    Open to Offers

    Price Guide: USD $200,000 - USD $299,998
  • Marketplace · Listed by Owner

    AIHubForAgents

    Turnkey AI tools directory for U.S. real estate agents, featuring 21+ curated tools across 7 categories with multiple monetization opportunities.

    TX, United States

    Monthly Revenue

    N/A

    Monthly Profit

    -USD $10

    Age

    <1 year

    Type

    Content

    Industry

    Business


    Asking price

    USD $699

  • Marketplace · Listed by Owner

    Sales Sniper

    A pre-revenue AI-powered Chrome extension and SaaS designed to turn LinkedIn signals into sales in seconds. Clean TypeScript tech stack and ready for growth.

    South Korea

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    SaaS

    Industry

    Business


    Asking price

    USD $3,824 USD $5,999
    Reduced 36%
  • Marketplace · Listed by Owner

    Aibizquiz.io

    AiBizQuiz.io is an AI-powered quiz platform for businesses to engage users and gather insights to improve productivity.

    TX, United States

    Monthly Revenue

    N/A

    Monthly Profit

    N/A

    Age

    <1 year

    Type

    AI Apps & Tools

    Industry

    Business


    Asking price

    USD $4,999

Showing 851-900 of 1,000
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General FAQ’s

You can sell digital assets and online businesses. This includes SaaS assets, apps, eCommerce, blogs, communities and plugins.

We have a global buyer base and this includes individuals and institutional investors like Private Equity and Family Offices. The Flippa buy-side ecosystem are looking for high performance assets and will assess financial and operational performance as well as more arbitrary measurements like audience size.


Flippa charges to access the platform services and also a success fee.

The Entry Level Package starts at $29 and success fees start from 5%.

You can also choose to upgrade and get access to enhanced reach and additional services to support you through the sales process.

For more information related to Flippa fees and services, refer Flippa Pricing.


We have seen online businesses sell within 48 hours, though it’s very price and category dependent. In general lower value deals close quickest (as you would expect), with most deals sub $50,000 closing within 50 days of going live.

Median closing time (for businesses sold in 2023):

  • Sub 50k deals – 15 days
  • 50k – 250k deals – 49 days (~1.5 months)
  • 250k plus – 73 days (~2.5 months)

The sale time includes matching you to relevant buyers, negotiation, due diligence, asset and funds transfer.


When you choose to partner with Flippa in the sale of your business we aim to optimize for the highest possible sale price. This includes benchmarking your asset(s) with those that are similar as well as understanding the universal buyer pool for your assets.

If you are looking for an indicative valuation, you can also get a valuation using Flippa's proprietary data driven valuation tool here.


The Flippa marketplace experience relies on there being trust between buyer and seller. Accuracy and integrity is paramount.

We ask that you can verify all information and Flippa reserves the right to remove any listing or cancel any sale where information and / or data cannot be verified.


Yes, you can sell your business on Flippa even if it is not currently profitable. Flippa caters to a wide range of businesses, including startups, apps, websites, and Ecommerce stores, regardless of their current profitability. The platform offers an opportunity to find buyers who are interested in potential rather than just current earnings. They might be looking for businesses they can turn around, enter a new market, or integrate with their existing operations.

It's important to be transparent about your business's financials and potential for future profitability to attract the right buyers.


Selling your business with Flippa offers several advantages:

  • Global Network of Buyers: Showcase your business to a global audience of 600K motivated buyers. Flippa’s vast user base, spanning entrepreneurs, investors, and strategic buyers, ensures maximum exposure for your business, increasing the likelihood of finding the perfect buyer.
  • Expert Advisory and Selling Tools: Work with Flippa’s team of expert certified M&A advisors and use our robust selling tools to present your business in the best light. Highlight key financials, growth metrics, and unique selling points to attract qualified buyers and stand out in a competitive market.
  • World's Most Accurate Buyer Matching: Powered by AI based recommendations, we can find the right buyer for your business amongst 1 Million+ active acquirers worldwide.
  • Low Cost: Maximize sales affordably with our listing packages from $29 and low sell-side fees starting at 3%.

To sell your business quickly on Flippa, consider the following tips:

  • Prepare Your Business: Make sure your financials are in order, and any legal or operational issues are resolved. A well-prepared business is more attractive to buyers.
  • Valuate Competitively: Price your business competitively based on its financials and market conditions. If you are looking for an indicative valuation, you can also get a valuation using Flippa's proprietary data-driven valuation tool here.
  • Create a Compelling Listing: Include detailed information about your business, its financial performance, growth potential, and any unique selling points. High-quality images and clear, concise descriptions can make your listing stand out.
  • Be Responsive: Quickly respond to inquiries and be available for discussions with potential buyers. Being proactive and engaged can significantly speed up the sales process.
  • Consider a certified Flippa Broker: Work with certified advisors. From our 15 in-house M&A advisors to a global network of over 200 expert third party brokers we have you covered. For more information visit flippa.com/pricing.

Remember, while selling fast is desirable, ensuring you find the right buyer who values your business appropriately is also important for a successful transaction.


Buying a Business Website or Online Business?

A community of owners, investors, creators and makers

Flippa is a global online marketplace where individuals and business owners buy and sell websites, online businesses and other digital real estate.

A peer-to-peer platform

On Flippa sellers are selling their passion projects, side hustles and online businesses. We make the process super easy by connecting you with these sellers and streamlining negotiation and the transaction.

Peace of mind

We have an integrated offers platform. You can safely use our escrow services, contracts of sale and sales support team.

Discover the latest Online Business trends and advice on the Flippa Blog

17,000 new buyers join monthly.
We provide them with more choice and absolute transparency.

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