The business, established in October 2025, is a women's fashion brand focusing on the Polish market. It operates on Shopify and specializes in elegant dresses, with maxi dresses as its core category. The brand quickly gained traction, generating €479K in net revenue and approximately €70K in profit, processing over 7,800 orders from more than 7,500 customers, and receiving a 4.9/5 customer rating. It is localized for Poland, with a Polish-language storefront, local payment methods, and targeted advertising.
Key highlights include substantial revenue and profit, a large customer base, and a strong online presence. The brand uses TikTok as its primary acquisition channel, with Meta and Pinterest also contributing to marketing efforts. The business is supported by a well-established operational process involving a dropshipping model with a partner in China and a small team of virtual assistants managing day-to-day tasks.
Recent efforts have focused on expanding product offerings into handbags and outerwear, and scaling marketing efforts. Despite a temporary setback in September 2026 due to increased investment in advertising and new collections, October performance showed improvement. Growth opportunities include enhancing email marketing, increasing customer retention, and expanding into other European markets.
The owner is selling the business to focus on a new venture, offering a comprehensive package including brand assets, customer database, and operational processes. The business presents opportunities for an experienced operator to enhance advertising efficiency and profitability. A temporary Shopify Payments reserve was implemented due to an increased chargeback rate, which is being actively managed.
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2 transactions totalling USD $5,500
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