Established Australian swim & surfwear brand with 3,000+ customers, Shopify store, supplier network, 4,000+ creative assets and original product designs.
Honey Bee Kini is an Australian swimwear brand rooted in Bondi Beach culture, drawing inspiration from sun-soaked summers, coastal landscapes, and a tropical, retro aesthetic. Established in 2020, it focuses on promoting body confidence and individuality through its unique designs. The brand has a Shopify store with over 3,000 customers and maintains a solid global presence without using paid advertising. Its marketing strategy has revolved around organic growth through social media, influencer collaborations, and community engagement.
The business offers nine original swimwear styles and seven unique prints, supported by a library of over 4,000 creative assets. Despite not actively trading currently, Honey Bee Kini presents a distinctive opportunity for new ownership, providing all necessary infrastructure for a relaunch. The package includes the Shopify platform, customer and email subscriber bases, product collections, and established supplier relationships. Historically, the brand has achieved a monthly turnover ranging from $12,000 to $18,000.
With a vibrant social media presence and substantial brand assets, the brand holds potential for growth through digital marketing, wholesale, retail, and international expansion. The brand's identity, underpinned by Australian coastal culture and self-expression, offers strong groundwork for future development. The sale includes a comprehensive handover, with the current owner offering transition support to ensure a seamless takeover. Honey Bee Kini presents a unique chance to acquire a well-established lifestyle brand equipped for scale and diversification.
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