This business is a website that provides a live daily football kit quiz for users, predominantly operating in the UK. Every midnight, a new football shirt is displayed behind a grid, inviting players to guess the club and year, then share their results. With a fully developed product, it offers features such as a progressive web app, a kit archive, local game history, a newsletter signup, and affiliate marketing links. The content is managed using a content platform, and the site operates on a modern tech stack. There is no dedicated user database as game history is stored locally in users' browsers. The business model is free-to-play with revenue generated through affiliate marketing with various partners, wherein players are directed to purchase similar shirts upon completion of a quiz. Despite being early in its monetizing phase, the business enjoys a prime Google search ranking for its market niche. Key operational metrics include a notable amount of active users and high game completion rates, indicating strong engagement and a loyal user base. Operations involve maintaining and publishing kits along with light social media activities. The business is run without any employees or inventory, making it lean and efficient. Growth opportunities include optimizing non-brand clicks, increasing social media presence, and enhancing newsletter interactions. The owner is selling the business to allow someone with a marketing background to expand its reach, particularly someone enthusiastic about football content. A structured handover will be provided, but long-term unpaid operations support is not included after the sale.