The content website being described is dedicated to children’s activities and crafts, offering a substantial library of 394 published posts. It boasts a significant online presence with around 27,000 active email subscribers and a Facebook community of over 62,000 members, in addition to a robust Pinterest account with approximately 1,700 followers and over 100,000 monthly views. A notable 40% of its traffic is generated via Pinterest. The site's revenue is primarily sourced through Mediavine display advertising and supplemented by Amazon Associates. This has been sustained despite minimal active management for over a year. The site houses a vast array of evergreen and seasonal content that continues to draw traffic and generate income.
The WordPress platform focuses on crafting educational printables, templates, and quotes, necessitating minimal ongoing work. Potential buyers can maintain its passive state or enhance it with fresh content and SEO strategies. The United States emerges as the largest advertising market, representing 65% of traffic. The site's diverse traffic sources, including organic search, Pinterest, and social communities, provide stability.
Financially, the site achieved $2,878 in advertising revenue over the last year, thanks to 105,000 Mediavine sessions. Revenue is notably seasonal corresponding to holiday and educational content demands. The sale encompasses the domain, website, content, and social media accounts. The owner is selling due to time constraints rather than operational challenges, presenting an opportunity for an entrepreneur interested in expanding an already established digital asset.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More