The business discussed is a single casual virtual pet game available on major app stores for over four years, boasting significant financial success. With an LTM net revenue of EUR 2,311,760 and a profit margin of 38.3%, revenue largely comes from in-app purchases, accounting for 99.5% of LTM net revenue. This revenue is generated across more than 200 global markets, with no single market contributing more than a fifth to the revenue, ensuring diverse income streams with no reliance on advertising eCPM fluctuations. The game's backend infrastructure runs efficiently on mainstream cloud services, costing less than a tenth of one percent of the net revenue. User acquisition spans five ad networks, using a tier one mobile measurement partner for cohort attribution. The player base is wide-reaching and varied; the largest install markets deliver a fifth of installs but less than a tenth of revenue, demonstrating strategic market positioning. The cost per installation varies significantly across markets. The purchase price is calculated by subtracting user acquisition expenses and backend infrastructure from the net revenue, highlighting a profit of EUR 884,848, though statutory accounts are still unwarranted and unaudited. Growth potential lies in expanding iOS acquisition, restoring Android spend, leveraging a cross-promotion portfolio, and exploring regional pricing strategies. The current owners wish to divest to concentrate on alternate projects, ensuring a brief transition period for the new buyer to facilitate a seamless ownership transfer.