A home fixtures brand, established 5.5 years ago during COVID by a former software and startup strategist, specializes in designer lighting and premium switches. Utilizing business school strategies, the brand aimed to disrupt the traditional hardware market with modern designs at accessible prices. Initially launching on leading e-commerce platforms in Southeast Asia, it quickly became a top market leader in Singapore and expanded with a Shopify direct-to-consumer (DTC) platform, generating a significant portion of its revenue and allowing for increased margins. The company benefits from strong brand recognition and efficient operations, maintaining over 40% gross margins and high advertising returns on investment. Its operational blueprint includes a remote team managing daily tasks and a Singapore-based warehouse for logistics, making it an attractive acquisition for potential buyers. The founder intends to sell the business to pivot capital into a new venture, offering comprehensive transition support including operational procedures and supplier introductions. Financial highlights include consistent marketplace performance, a growing DTC channel, and successful B2B contracts contributing to off-marketplace revenues. Growth opportunities identified include enhancing B2B sales outreach, scaling digital advertising, regional expansion into neighboring Southeast Asian markets, and leveraging its customer database for marketing. The business encompasses a variety of assets, such as brand rights, a Shopify storefront, marketplace accounts, and physical inventory, all of which contribute to its robust position in the market.