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SELLER GUIDE
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ECOMMERCE STORE
Currency:
Ecommerce Store | Home and Garden
Verified Listing
Share sale of Paul & Romi GmbH: DACH D2C brand for handmade Portuguese ceramics. €905k revenue, €134k SDE (FY25), 20k customers, AI-run ops, stock incl.
Ecommerce Home and Garden Confidential
Business Location
Site Age
4 years
Monthly Profit
EUR €13,253 /mo
Profit Margin
18%
Profit Multiple
0.6x
Revenue Multiple
0.1x
Confidential
Sign NDA to view
Broker
Ecommerce Store | Home and Garden
Starting Bid Price
USD $67,220
EUR €59,108

Includes USD $131,504 of inventory
No Bids
Reserve not met
20 days left

About the Business

The transaction involves acquiring 100% of the shares of a German company, including its brand, Shopify store, inventory, customer base, advertising accounts, and a proprietary AI operating system. This share deal includes a selling price for the shares but retains existing liabilities of approximately €320k within the company. These liabilities encompass investment in inventory and preparation for the Q4 season, providing a low upfront price compared to earnings. Key financial figures include a forecasted revenue of €904,748 net for FY2025, with seller’s discretionary earnings (SDE) of €134,304. The company processed 6,450 orders in the past year, averaging €164 per order, and holds significant stock ready for the upcoming peak season. The company's liabilities, totaling around €320k, consist of bank loans, a PayPal working-capital loan, a private loan, trade payables, a credit line, and current taxes. These funds were primarily invested in inventory and brand development, making it well-prepared for its peak revenue months, November and December, which traditionally generate significant revenue. The business operates with a custom AI system integrating various platforms like Shopify and Google Ads and a variety of automations for operations, marketing, and financial control. The sale is motivated by the current owner’s focus on another venture, with an intention for a seamless handover. The deal includes various operational elements, such as supplier relationships and advertising accounts, as well as post-sale support for up to eight weeks. The transaction structure involves a notarised share purchase agreement, subject to NDA, due diligence, and bank consent, allowing for representation by proxy for international buyers.
Confidential
Sign NDA to view
Broker
Ecommerce Store | Home and Garden
Starting Bid Price
USD $67,220
EUR €59,108

Includes USD $131,504 of inventory
No Bids
Reserve not met
20 days left

Data Verified Listing
This business has connected the following data integrations:
  1. Shopify
About the broker
Sebastien Stanley Jones
Flippa
Netherlands
BROKER
Global M&A Advisor assisting clients in securing healthy valuations
Verification Complete
Email address
Phone number
Government ID

100.0% positive feedback

20 transactions totalling USD $11,560,398

Payment Methods
Escrow.com
FlippaPay
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0 Comments
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3 Watchers

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