Lumyer is an iOS app that enables users to animate their photos using contextual animated overlays, termed "Lumys," focusing on highlighted image areas while keeping the rest unchanged. Inspired by animated newspaper images from the Harry Potter universe, Lumyer introduced a unique approach with selective animation rather than animating entire photos. Established in 2015 by a team of three, Lumyer initially launched on both Android and iOS and received the Best Trending App award on Google Play in 2016. Over time, it transformed from a social platform to an editing tool, moving from a freemium model to a subscription-based system, and focusing solely on iOS. With over 8 million iOS downloads, it boasts an engaged community. Built in Swift, Lumyer is a native iOS app without third-party SDK dependencies, making it easy to maintain. Available exclusively on the Apple App Store, the app is monetized through weekly, monthly, and annual subscriptions. It has around 1,800 active subscribers, with a 48% renewal rate and about 6,000 monthly active users recently. A small team of three manages the company part-time, focusing on maintenance. The app caters to photo and video creators, from casual users to professionals, with significant user bases in countries like the United States and Europe. With a 4.5-star App Store rating from over 5,000 reviews and collaborations with prominent brands, Lumyer demonstrates its potential as a creative platform. The founders are selling to enable growth within a more structured setting, offering an opportunity for a buyer with more resources to expand its reach and capabilities.